Privacy policy
Effective Date: 20th March 2025
AMTAP FZE LLC and its affiliates (“AMTAP”) are committed to protecting the privacy and confidentiality of personal data in compliance with the UAE Federal Decree-Law No. 45 of 2021 on Personal Data Protection (PDPL) and other applicable laws. This privacy policy (hereinafter referred to as the “Privacy Policy”) outlines how AMTAP collects, uses, processes, and shares personal information from trainers and customers/users using the AMTAP platform for fitness-related services, including its website and applications (collectively the “Platform”).
By accessing or using the AMTAP Platform and corresponding services, you, as its user, explicitly acknowledge, agree, and consent to the collection, processing, and storage of your personal data as outlined in this Privacy Policy. If you do not agree to these terms, you are advised to discontinue using the AMTAP Platform and services immediately.
- INFORMATION/DATA COLLECTED
- Information Provided Directly
AMTAP collects the following data directly from you when you register, create a profile, engage with trainers or users, as the case maybe, or otherwise interact with the AMTAP Platform in any manner:
- Identity Data: First name, last name, username, date of birth, gender, marital status, and profile photographs or videos.
- Contact Data: Email address, phone number, and billing address.
- Financial Data: Bank account details, payment card information, membership details, and transaction history related to purchases or subscriptions.
- Health Data: Height, weight, age, fitness goals, and any health information volunteered by you to assess readiness for physical exercise.
- Special Category Data: Information such as race or ethnicity and biometric data may be collected if volunteered and relevant to delivering personalised fitness services.
- Profile Data: Username, preferences, feedback, survey responses, professional interests, and purchase history.
- Information Collected Automatically
AMTAP collects data automatically when you access the Platform, which includes:
- Technical Data: Internet Protocol (IP) address, login information, browser or device type and version, time zone settings, device information, and operating system details.
- Usage Data: Interaction logs, app usage patterns, and other data regarding your activity on the Platform.
- Third-Party Data: Information from connected devices and apps, such as smartwatches, smart rings, and Apple Health, including calories burned, step count, and activity duration.
- Legal and Contractual Requirements
AMTAP may collect personal information required by law or necessary to fulfill contractual obligations. Failure to provide such data when requested may result in AMTAP being unable to deliver certain services. Users will be notified if this is the case.
- COOKIES AND TRACKING TECHNOLOGIES
- Use of Cookies
AMTAP uses cookies and similar tracking technologies to enhance the functionality of the Platform, improve user experience, and collect information about how the Platform is used. Cookies are small text files stored on your device that allow AMTAP to recognize your preferences, improve app performance, and provide personalized services.
- Types of Cookies used
AMTAP utilizes the following categories of cookies:
- Essential Cookies: These cookies are necessary for the operation of the Platform and enable core features such as security, authentication, and navigation. Without these cookies, certain functions of the Platform may not work.
- Performance Cookies: These cookies collect data on how users interact with the Platform, such as pages visited and error reports, to help AMTAP optimize the Platform’s performance.
- Functional Cookies: These cookies remember user preferences and settings, including language selection and profile customization, to provide a tailored experience.
- Analytics Cookies: AMTAP uses analytics cookies to monitor usage trends and gain insights into user behavior, helping to enhance the Platform and its services.
- Third-Party Cookies: AMTAP may allow third-party service providers, such as analytics tools or advertisers, to place cookies to assist with the Platform functionality, performance monitoring, or targeted advertising.
- Your Consent to Cookies
By accessing or using the AMTAP Platform, you consent to the placement of cookies on your device. If you do not consent to the use of cookies, you can modify your browser/application settings to block cookies. However, please note that disabling certain cookies may limit the functionality of the Platform and affect the user experience.
- Managing Cookies
You can control or delete cookies through your browser or device settings. Instructions for managing cookies vary by browser and device, but commonly include options to: (a) enable or disable all cookies; (b) delete cookies already stored on your device; or (c) block third-party cookies.
Please refer to your browser/device’s help section for detailed guidance on managing cookies.
- Data Retention
Cookies used by AMTAP remain on your device for the duration specified in the cookie file or until manually deleted. Temporary cookies (session cookies) expire when you close the browser or app, while persistent cookies remain active until their defined expiration date.
- Third-Party Cookies and Services
AMTAP may integrate third-party tools or services that use their own cookies. These third parties are responsible for their cookies and privacy practices. AMTAP advises users to review the privacy policies of these third-party providers to understand how they handle collected data.
- Updates to Cookie Policy
AMTAP may periodically update this cookies policy to reflect changes in technology, law, or Platform features. Continued use of the Platform constitutes acceptance of such updates.
- LEGAL BASIS FOR PROCESSING
When AMTAP processes personal data, as mentioned in this Privacy Policy, it relies on specific legal bases to ensure compliance with applicable laws. The legal bases under which AMTAP processes personal data include:
- Consent: By using the Platform, you explicitly consent to the collection, use, and processing of your personal data for the purposes outlined in this Privacy Policy. This includes instances where you provide health or other special category data, as required by AMTAP to deliver fitness-related services.
- Contractual Necessity: Processing is necessary to fulfill contractual obligations arising from the use of the Platform, including the provision of fitness-related services, account management, and payments, or to take steps requested by you prior to entering into a contract.
- Legal Obligation: AMTAP processes personal data where required to comply with applicable UAE laws and regulations, excluding contractual obligations. This includes instances such as compliance with tax laws, regulatory requirements, or responding to lawful requests from authorities.
- Legitimate Interests: AMTAP processes personal data to pursue legitimate business interests, such as ensuring the security and functionality of the Platform, conducting analytics, improving services, and communicating relevant updates. When relying on legitimate interests, AMTAP balances these interests against your fundamental rights and freedoms.
By using the Platform, you acknowledge and agree that AMTAP may rely on one or more of these legal bases to process your personal data.
- USE OF PERSONAL DATA
AMTAP uses personal data for the following purposes to deliver services efficiently and comply with applicable legal and contractual obligations:
- Service Delivery: To provide fitness-related services, including facilitating connections between trainers and customers/users, managing bookings, processing payments, and fulfilling orders.
- Platform Operations: To operate, manage, and improve the functionality of the Platform, including updates, testing, troubleshooting, and quality control.
- Account Management: To create and manage your account, verify trainer credentials, communicate account details, and inform you about fees, membership terms, and other relevant information.
- Personalization: To provide customized fitness recommendations, tailored services, and content based on your preferences and health data.
- Communications: To send important updates, respond to inquiries, and inform you about services or products that may be of interest to you. This may include marketing communications where you have provided explicit consent.
- Data Analysis: To conduct analytics, including customer feedback analysis, operational efficiency improvements, and usage trend evaluations to enhance the Platform and services.
- Fraud Prevention and Security: To prevent, detect, and respond to fraud, unauthorized access, or breaches of security involving the Platform.
- Compliance: To comply with legal and regulatory obligations, including health and safety requirements, maintaining safe working practices, and responding to lawful requests from regulatory authorities.
By using the Platform, you expressly consent to AMTAP’s use of your personal data for the purposes outlined in this Privacy Policy.
- DISCLOSURE OF PERSONAL DATA
AMTAP may disclose personal data to:
- Trainers: Limited user information (e.g., name, fitness goals) for fitness services.
- Service Providers: Third parties, such as payment processors, cloud service providers, and analytics tools, under strict confidentiality agreements.
- Regulatory Authorities: To comply with UAE legal obligations, judicial orders, or law enforcement requests.
- Business Transfers: In the event of a merger, acquisition, or sale, personal data may be transferred to the acquiring entity.
By using the Platform, you acknowledge and consent to such disclosures.
- CONSENT AND WAIVER
By accessing or using the AMTAP Platform:
- you expressly consent to the collection, use, and processing of your personal data for the purposes stated in this Privacy Policy;
- you waive any claims related to the processing of personal data within the scope of applicable UAE laws and acknowledge that AMTAP is not liable for third-party misuse of data where reasonable safeguards are in place;
- you consent to AMTAP’s disclosure of personal data to trainers, service providers, and regulatory authorities as necessary; and
- you confirm that the submission of personal data is voluntary and agree that refusal to provide necessary information may result in limited Platform functionality.
- DATA RETENTION
AMTAP retains personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by UAE law. Data no longer needed is securely deleted or anonymized.
- DATA SECURITY
AMTAP takes all reasonable measures to secure personal data, including:
- encrypting data during transmission and at rest;
- implementing access controls and secure authentication methods; and
- systems for accessing potential vulnerabilities.
Users acknowledge that despite these efforts, no method of electronic storage or transmission is entirely secure, and AMTAP does not guarantee absolute data security.
- USER RIGHTS UNDER UAE LAWS
Under the UAE PDPL, users may exercise the following rights:
- access and obtain a copy of personal data;
- request correction or deletion of inaccurate or unnecessary data;
- restrict processing of data under specific circumstances;
- object to processing for marketing or non-essential purposes; and
- such other right as the UAE PDPL provides.
To exercise these rights, contact AMTAP at [●].
- CHANGES TO THIS PRIVACY POLICY
AMTAP reserves the right to modify this Privacy Policy at any time to reflect changes in legal requirements or operational practices. Any updates will be posted on the Platform, and users will be notified of significant changes. It is clarified that the continued use of the Platform constitutes acceptance of the updated policy.
- GOVERNING LAW AND DISPUTE RESOLUTION
This Privacy Policy is governed by the laws of the United Arab Emirates. Any disputes arising from this Privacy Policy shall be subject to the exclusive jurisdiction of the Dubai Courts.
- CONTACT INFORMATION
For any questions or concerns regarding this Privacy Policy, users may contact AMTAP at:
Email: admin@amtap.co
Phone: +233555288975
Address: AMTAP FZE LLC
Business center, Sharjah Publishing City Free Zone,
Sharjah,
United Arab Emirates
- PARTIAL INVALIDITY
If any provision of this Privacy Policy or the application thereof or circumstance shall be invalid or unenforceable to any extent, the remainder of this Privacy Policy and the application of such provision to you or circumstances other than those as to which it is held invalid or unenforceable shall not be affected thereby, and each provision of this Privacy Policy shall be valid and enforceable to the fullest extent permitted by applicable law. Any invalid or unenforceable provision of this Privacy Policy shall be replaced with a provision which is valid and enforceable and most nearly reflects the original intent of the unenforceable provision.